Marketing Best Practices

Voice of the Customer: How to Make HAPPY Customers Your HERO!

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

26 Hot B2B Marketing Stats & Trends

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

What is GDPR and How Will It Impact U.S. Businesses?

What is GDPR and How Will It Impact U.S. Businesses?

By Michelle Glennie, The Partner Marketing Group
 
Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to

7 Top Technology Marketing Trends for 2018

7 Top Technology Marketing Trends for 2018

By Michelle Glennie, The Partner Marketing Group
 
If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

Survey Reveals What Tech Marketers Want from Employers

Survey Reveals What Tech Marketers Want from Employers

By Michelle Etherton, The Partner Marketing Group
 
Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers.

Why B2B Marketing Isn’t Working

Why B2B Marketing Isn’t Working

By Michelle Etherton, The Partner Marketing Group
 
Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The

4 Lessons I Learned as a Managed IT Services Mystery Shopper

4 Lessons I Learned as a Managed IT Services Mystery Shopper

By Cheryl Salazar, The Partner Marketing Group
 
A Managed IT Services client of mine recently asked me to be their ‘mystery shopper’ and call all their competitors to ask for pricing and a formal proposal. They wanted to review their pricing and offers to ensure they aligned with current customer and market expectations

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Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

Latest Posts
19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you