Written by: Barbara Pfeiffer, The Partner Marketing Group What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the...
The “Golden Rule” of treating others how you want to be treated applies as heavily in business as it does in any other aspect of life, especially when it comes to your employees. Company culture as a work benefit is becoming more important among the Millennial and Gen...
Written by: Barbara Pfeiffer, The Partner Marketing Group Marketing lists are necessary for promoting anything you have to offer your clients but deciding between building your own list or buying an existing list is often difficult. If you are inexperienced at...
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