Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs
Limited Marketing Resources? Poor Results? Go Deeper, Not Wider
Want to Sell More Software? 3 Reasons to Start Targeting the CMO
Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When
3 tasks to keep your marketing content from collecting dust
By Barbara Pfeiffer, The Partner Marketing Group
In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people “spend 80% of their time on content and 20% of their time marketing it.”
From my experience with our clients, as well
Countdown to the New Year: Three things technology marketers should be doing now.
By Barbara Pfeiffer, The Partner Marketing Group
Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the October-December timeframe.
October. Plan your holiday activities. Whether you’re
Marketers: It’s Not Too Late to ‘Innovate or Perish’
Today there’s an important shift with ERP buyers, the buying process, the products (in the cloud, for example), and consequently, in marketing. If your organization doesn’t believe in the importance of investing in marketing, you’re likely to be heading for that “perish” category of resellers who can’t/won’t adapt to a changing buyer.
Face it –
The 4 Common Mistakes VARs Make When Outsourcing Their Marketing
In my previous blogs I talked about the need for outsourcing some elements of your marketing collateral. Hopefully you’re ready to make the investment and reap the investments of adding an expert resource to your marketing team. Unfortunately, like anything else, there can be some “pitfalls” to outsourcing. Before you decide what to outsource and
If You Do Everything, You’re Irrelevant
In today’s world, the buyer has the power. The vast amount of information that is accessible via an internet search makes it easier for the buyer to make choices about software solutions without ever having to pick up the phone and call a partner. When they do eventually call the partner it’s to determine why
Deadly Marketing Errors – Your Website Isn’t Prospect Friendly
In this second of a series of three presentations on ‘deadly marketing errors’, it wasn’t hard to come up with a handful (actually, much more than a handful but hey, the presentation was only an hour long) of website errors that can drive prospects away. We may all think that our websites are ‘prospect friendly’
Re-engineer Your Company DNA With Vertical Marketing
In this blog, I will be discussing why you need to align your sales and marketing efforts so you gain traction with vertical marketing.
One of the biggest issues that exist within organizations is that marketing and sales do not work hand in hand or know which accounts they need to target. Marketing has
Confessions from Non-Visual Consumer of Information
Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24.
