Nurture Marketing

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
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Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

By Barbara Pfeiffer, The Partner Marketing Group
I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place

What is Nurture Marketing and Why Should it Matter?

What is Nurture Marketing and Why Should it Matter?

By Barbara Pfeiffer, The Partner Marketing Group
In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects

Is a satisfied customer good enough?

Is a satisfied customer good enough?

By Barbara Pfeiffer, The Partner Marketing Group
 
Look up the definition of “satisfied” in most dictionaries and you’ll likely find something along the lines of “to fulfill desires, expectations, needs, or demands.” So that must mean a satisfied customer is a good thing, right? Well, yes. IF your goal is to meet expectations.

A Better Way to Share Product Tips and Tricks in Your Newsletter

A Better Way to Share Product Tips and Tricks in Your Newsletter

By Barbara Pfeiffer, The Partner Marketing Group
 
In my last blog post, Newsletters 101: Back to the Basics, we addressed the purpose of a newsletter, what makes it valuable, and whether you should even have one. One thing I didn’t address there (and a particular pet peeve of mine) is the overabundance of

Newsletters 101 – Back to the Basics

Newsletters 101 – Back to the Basics

By Barbara Pfeiffer, The Partner Marketing Group
Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides about newsletters. Mostly about how bad so many were and how ineffective they were for nurture and lead generation activities. Fast forward at least 6 or 7 years and sad to say, I

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Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
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