Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial
Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies
Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies
Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I
Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies
Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.
What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is
Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?
Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from
The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing
By Barbara Pfeiffer, The Partner Marketing Group
I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place
What is Nurture Marketing and Why Should it Matter?
By Barbara Pfeiffer, The Partner Marketing Group
In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects
Is a satisfied customer good enough?
By Barbara Pfeiffer, The Partner Marketing Group
Look up the definition of “satisfied” in most dictionaries and you’ll likely find something along the lines of “to fulfill desires, expectations, needs, or demands.” So that must mean a satisfied customer is a good thing, right? Well, yes. IF your goal is to meet expectations.
A Better Way to Share Product Tips and Tricks in Your Newsletter
By Barbara Pfeiffer, The Partner Marketing Group
In my last blog post, Newsletters 101: Back to the Basics, we addressed the purpose of a newsletter, what makes it valuable, and whether you should even have one. One thing I didn’t address there (and a particular pet peeve of mine) is the overabundance of
Newsletters 101 – Back to the Basics
By Barbara Pfeiffer, The Partner Marketing Group
Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides about newsletters. Mostly about how bad so many were and how ineffective they were for nurture and lead generation activities. Fast forward at least 6 or 7 years and sad to say, I
The Marketing Curmudgeon. Why I won’t sign up for your newsletter.
By Barbara Pfeiffer, The Partner Marketing Group
In my continuing marketing curmudgeon series, today I’m going to share all of the reasons I didn’t sign up for that newsletter you’re offering me.
You’re not offering me anything of value.
I was on your site and I saw this box. I’ve also seen
