Nurture Marketing

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

By Barbara Pfeiffer, The Partner Marketing Group
I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place

What is Nurture Marketing and Why Should it Matter?

What is Nurture Marketing and Why Should it Matter?

By Barbara Pfeiffer, The Partner Marketing Group
In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects

Is a satisfied customer good enough?

Is a satisfied customer good enough?

By Barbara Pfeiffer, The Partner Marketing Group
 
Look up the definition of “satisfied” in most dictionaries and you’ll likely find something along the lines of “to fulfill desires, expectations, needs, or demands.” So that must mean a satisfied customer is a good thing, right? Well, yes. IF your goal is to meet expectations.

A Better Way to Share Product Tips and Tricks in Your Newsletter

A Better Way to Share Product Tips and Tricks in Your Newsletter

By Barbara Pfeiffer, The Partner Marketing Group
 
In my last blog post, Newsletters 101: Back to the Basics, we addressed the purpose of a newsletter, what makes it valuable, and whether you should even have one. One thing I didn’t address there (and a particular pet peeve of mine) is the overabundance of

Newsletters 101 – Back to the Basics

Newsletters 101 – Back to the Basics

By Barbara Pfeiffer, The Partner Marketing Group
Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides about newsletters. Mostly about how bad so many were and how ineffective they were for nurture and lead generation activities. Fast forward at least 6 or 7 years and sad to say, I

My take on the ITA 2015 Fall Collaborative

My take on the ITA 2015 Fall Collaborative

By Cheryl Salazar, The Partner Marketing Group
 
This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information Technology providers has never attended in the past. As you all know, our industry is fraught with

Keep Your Happy Customers Happy…AND Vocal!

Keep Your Happy Customers Happy…AND Vocal!

By Barbara Pfeiffer, The Partner Marketing Group
 
What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty of information (and tools) to engage your customers online. The focus tends to be around social media and what, in the past,

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Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is

Latest Posts
12 Nov 2018

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from

Latest Posts
05 Nov 2018

Takeaways from the 2018 Dynamics User Group Summit: Is this the new Convergence?

Written by: Cheryl Salazar, The Partner Marketing Group
Michelle Glennie and I recently spent four days networking and visiting with clients and prospects in person at the 2018 Dynamics User Group Summit. Here are some takeaways and opinions from your Dynamics channel B2B marketing experts:
Is Summit the New Convergence?
It sure felt like it?

Latest Posts
01 Nov 2018

Calling all Marketers for Software/Technology Partners and ISVs!

The 2019 Technology Marketing Survey is under way and we need all marketers for software and technology partners and ISVs around the world to participate!
Just take a brief 15-minute survey and share your insight on today’s biggest marketing topics. What will you get in return?

A chance to win one of three $100

Latest Posts
09 Oct 2018

After 10 Years, The Partner Marketing Group is Turning Over a “New Leaf”

A lot of exciting things have been happening at The Partner Marketing Group this year and we can’t wait any longer to tell you! How do we celebrate our 10-year anniversary? With a new logo, new ownership and new programs and services. I guess you could say we are turning over a new “leaf” –