Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.
What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is
Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from
By Barbara Pfeiffer, The Partner Marketing Group
I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place
By Barbara Pfeiffer, The Partner Marketing Group
In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects
By Barbara Pfeiffer, The Partner Marketing Group
Look up the definition of “satisfied” in most dictionaries and you’ll likely find something along the lines of “to fulfill desires, expectations, needs, or demands.” So that must mean a satisfied customer is a good thing, right? Well, yes. IF your goal is to meet expectations.
By Barbara Pfeiffer, The Partner Marketing Group
In my last blog post, Newsletters 101: Back to the Basics, we addressed the purpose of a newsletter, what makes it valuable, and whether you should even have one. One thing I didn’t address there (and a particular pet peeve of mine) is the overabundance of
By Barbara Pfeiffer, The Partner Marketing Group
Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides about newsletters. Mostly about how bad so many were and how ineffective they were for nurture and lead generation activities. Fast forward at least 6 or 7 years and sad to say, I
By Barbara Pfeiffer, The Partner Marketing Group
In my continuing marketing curmudgeon series, today I’m going to share all of the reasons I didn’t sign up for that newsletter you’re offering me.
You’re not offering me anything of value.
I was on your site and I saw this box. I’ve also seen
By Cheryl Salazar, The Partner Marketing Group
This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information Technology providers has never attended in the past. As you all know, our industry is fraught with
By Barbara Pfeiffer, The Partner Marketing Group
What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty of information (and tools) to engage your customers online. The focus tends to be around social media and what, in the past,
