Nurture Marketing

My take on the ITA 2015 Fall Collaborative

My take on the ITA 2015 Fall Collaborative

By Cheryl Salazar, The Partner Marketing Group
 
This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information Technology providers has never attended in the past. As you all know, our industry is fraught with

Keep Your Happy Customers Happy…AND Vocal!

Keep Your Happy Customers Happy…AND Vocal!

By Barbara Pfeiffer, The Partner Marketing Group
 
What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty of information (and tools) to engage your customers online. The focus tends to be around social media and what, in the past,

Know Your Audience! The Future of Nurture Marketing by Design

Know Your Audience! The Future of Nurture Marketing by Design

By Barbara Pfeiffer, The Partner Marketing Group
 
Nurture is defined as the process of caring for and encouraging the growth or development of someone or something, which is like mapping the route you want your customers to take to your product or service. So how can only 50% of survey respondents with nurture

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Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial