Search Engine Optimization (SEO)

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

SEO Takes the Lead (Generation) in Marketing Effectiveness (But What’s 2nd and 3rd in Terms of Getting More Leads?)

SEO Takes the Lead (Generation) in Marketing Effectiveness (But What’s 2nd and 3rd in Terms of Getting More Leads?)

By Michelle Etherton, The Partner Marketing Group
 
We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing Group’s 2014 Technology Marketing Survey combined feedback from a

Why Social Media Measurement is a Waste of Time

Why Social Media Measurement is a Waste of Time

By Barbara Pfeiffer, The Partner Marketing Group
 
There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with measuring social media’s impact on

Ding, Dong Google Authorship is Dead

Ding, Dong Google Authorship is Dead

By Barbara Pfeiffer, The Partner Marketing Group
 
In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have your writing show up with your picture and

What should you do with broken links?

What should you do with broken links?

By Michelle Glennie, The Partner Marketing Group
Broken links happen before you know it, and they happen all the time. If you’re not doing due diligence with your website on a continual basis, reviewing its links and your external links, you can be sure broken ones are on your website. Broken links do serious damage

What do you do with syndicated content?

What do you do with syndicated content?

By Cheryl Salazar, The Partner Marketing Group
 
Most of the software publishers we work with, such as Microsoft, Sage and Intacct, provide syndicated content for resellers to reuse. While this is an excellent way for publishers to control and get their message out to the marketplace, it doesn’t mean that it’s necessarily beneficial

What makes a good web page?

What makes a good web page?

By Cheryl Salazar, The Partner Marketing Group
 
At The Partner Marketing Group, we write countless web pages for clients. They come to us because their web sites are not performing the way they should or their website is either way too complex to navigate or their pages are not drawing the traffic they

Confessions from Non-Visual Consumer of Information

Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24.

Search Engine Optimization (SEO) Versus Fresh Content

The number one mistake of companies is updating content just to keep a search engine happy. Your primary goal with online content is to reach prospects; your secondary goal is to keep the search engine happy. So many times, I come across companies that are focused solely on getting fresh content on their website that

Eight Questions to Ask Yourself about Content for Search Engine Optimization (SEO)

Eight Questions to Ask Yourself about Content for Search Engine Optimization (SEO)

By Cheryl Salazar, The Partner Marketing Group
 
In our business at The Partner Marketing Group, we spend a lot of time talking about Search Engine Optimization (SEO):

the best way to go about it,
who to work with,
how it changes
and who is getting the best results.

This article from Entrepreneur

Archives
Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is