Social Marketing

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

4 Steps to Clean Up Your Online Presence

4 Steps to Clean Up Your Online Presence

By Barbara Pfeiffer, The Partner Marketing Group
 
With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your

Demystifying Social Selling: What it is and how to get started

Demystifying Social Selling: What it is and how to get started

By Barbara Pfeiffer, The Partner Marketing Group
 
I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to

Love it or hate it, your business needs social media

Love it or hate it, your business needs social media

By Cheryl Salazar, The Partner Marketing Group
 
How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it

Allow Positive Customer Reviews to Power Your Business

Allow Positive Customer Reviews to Power Your Business

By Cheryl Salazar, The Partner Marketing Group
 
Online reviews used to be the domain of the consumer. How many times do you visit TripAdvisor before you book a hotel? Or go to Yelp to find which local restaurant you should eat at? I have, and it now often powers my decisions. So, what

The Power Of The Mighty Hashtag, #Hashtag

The Power Of The Mighty Hashtag, #Hashtag

By Barbara Pfeiffer, The Partner Marketing Group
 
A simple symbol, the hashtag or #, has solidified its place on many popular social media sites starting with Twitter and migrating onto Facebook, Google+, and YouTube. It offers a simple way to group conversations or ideas in a very large social space. Many businesses are expanding

Ensuring Social Media Success in 2015: Your 4 Year End Must Do’s

Ensuring Social Media Success in 2015: Your 4 Year End Must Do’s

By Barbara Pfeiffer, The Partner Marketing Group
 
If you’re like most technology marketers, you probably go a bit “dark” when it comes to customer facing marketing this time of year, which makes this a GREAT time to do some housekeeping. Of course you’ll want to look at your whole marketing plan and your

Making the most of your Google+ social media property

Making the most of your Google+ social media property

By Cheryl Salazar, The Partner Marketing Group
 
By now I hope you will have created your Google+ page for business and your personal Google+ profile. There are a few more things you should do that will help you make the most of your newest social property:

Assuming that your business profile is

Creating a personal profile on Google+ that builds your business

Creating a personal profile on Google+ that builds your business

By Cheryl Salazar, The Partner Marketing Group
 
With all the liking, following, sharing, commenting, tweeting, etc. going on today it’s quite tough to find out who is genuine and who is not. I know that I look at some of this social ‘stuff’ with a somewhat jaded eye and never hesitate to hit

Setting up your company profile with Google+

Setting up your company profile with Google+

By Cheryl Salazar, The Partner Marketing Group
 
As of October 2013, there were more than 540M users of Google+! But many people I talk to have never heard of it. If you haven’t already read my previous blog about why should you care about Google+, you probably should, and then follow the steps

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Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is