Social Marketing

Setting up your company profile with Google+

Setting up your company profile with Google+

By Cheryl Salazar, The Partner Marketing Group
 
As of October 2013, there were more than 540M users of Google+! But many people I talk to have never heard of it. If you haven’t already read my previous blog about why should you care about Google+, you probably should, and then follow the steps

Why should you care about Google+?

Why should you care about Google+?

By Cheryl Salazar, The Partner Marketing Group
 
I speak to many skeptics about Google+. So much so it reminds me of the days when people viewed Facebook with a lot of suspicion – that is before we all jumped on board and used it as a platform to communicate the number of times

From the shores of Lake Tahoe…

From the shores of Lake Tahoe…

Are you envious? Here I am sitting on a beach, enjoying some wonderful Northern California sunshine and the pristine waters of Lake Tahoe. How does she do it, you may wonder?
Marketing automation tools are wonderful things. Whether you need to automate your social media with tools such as Butterfly Publisher or your marketing with

Cheat Sheet: Image Sizes for Social Media

Cheat Sheet: Image Sizes for Social Media

Whether you’re setting up your social media profile for the first time or trying to update your company pages, the image sizes differ across the board. So instead of spending time resizing images until they work, keep this cheat sheet on hand to always know the ideal sizes for each social media site…

Tweet, Tweeter, Twitter…

Tweet, Tweeter, Twitter…

By Cheryl Salazar, The Partner Marketing Group
 
Being a rather chatty person myself, I struggled to see how you can fit a story into 140 characters until I was listening to a chat show on National Public Radio a few days ago. They have a project called the ‘The Race Card Project: Six Word

Social Bookmarking – What is it and why you should care!

Social Bookmarking – What is it and why you should care!

By Cheryl Salazar, The Partner Marketing Group
 
According to Wikipedia – A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. Social bookmarking involves saving bookmarks (web addresses) to a public Web site such as Digg or Del.icio.us so you can access these bookmarks from any

Business Marketing Tips For All!

Business Marketing Tips For All!

By Cheryl Salazar, The Partner Marketing Group
 
The team at The Partner Marketing Group is often invited to present a very interactive, fast paced ’50 tips in 50 minutes’ session at events. Michelle Glennie and I had the opportunity to present once again at The Partner Event and wanted to share 5 of these

Autumn, Fall or Harvest…Whatever You Call It, Here’s Why We Love It!

Autumn, Fall or Harvest…Whatever You Call It, Here’s Why We Love It!

By Michelle Glennie, The Partner Marketing Group
 
Fall is a beautiful time of year, and our favorite season here at The Partner Marketing Group (TPMG). From baked goodies to pumpkin patches, read on to see how the TPMG team members take advantage of the cooler weather.
 
From the Grill to the Oven
By

More Blogging Tools to the Rescue!

More Blogging Tools to the Rescue!

By Michelle Glennie, The Partner Marketing Group
 
Social Media Examiner asked 22 pros about the tools they know and love. I find the number one reason people don’t blog is because they don’t know what to write about. Here are 3 tools that can shoot that excuse down and arm you with relevant and

Pinterest Becoming of Interest for B2B Marketers

Pinterest Becoming of Interest for B2B Marketers

By Cheryl Salazar, The Partner Marketing Group
 
Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing

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Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I