Social Media

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

From the shores of Lake Tahoe…

From the shores of Lake Tahoe…

Are you envious? Here I am sitting on a beach, enjoying some wonderful Northern California sunshine and the pristine waters of Lake Tahoe. How does she do it, you may wonder?
Marketing automation tools are wonderful things. Whether you need to automate your social media with tools such as Butterfly Publisher or your marketing with

Cheat Sheet: Image Sizes for Social Media

Cheat Sheet: Image Sizes for Social Media

Whether you’re setting up your social media profile for the first time or trying to update your company pages, the image sizes differ across the board. So instead of spending time resizing images until they work, keep this cheat sheet on hand to always know the ideal sizes for each social media site…

“What’s an Action Train”, You Ask?

In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers Who Bought This Item Also Bought Something Else”. According to MarketingProfs, it’s difficult to

Confessions from Non-Visual Consumer of Information

Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24.

What’s On YOUR Bucket List?

Bucket lists have become that catch all list for things you’ve always wanted to do but never had time or money to do it. Some people have 50 things on it and check them off one by one and others add/subtract from theirs as time and ability changes. I tend to work on a quarterly

Are You Fishing or Have You Gone Fishing?

Are You Fishing or Have You Gone Fishing?

By Cheryl Salazar, The Partner Marketing Group
 
You may be sitting in your office just counting the days until you go fishing for the summer. The kids are almost out of school, the days are longer, the weather is brighter and you’re just raring to go. After all, your customers are out of town,

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15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

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08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

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10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is