Tradeshow Marketing

Dynamic Communities Summit 2016: Top takeaways from attendees

Dynamic Communities Summit 2016: Top takeaways from attendees

By Michelle Glennie, The Partner Marketing Group
 
Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved. Whether you attended Summit this year for #GPUG, #CRMUG, #NAVUG, or #AXUG, the keynote, sessions

3 Takeaways from Intacct Advantage 2016

3 Takeaways from Intacct Advantage 2016

By Cheryl Strege, The Partner Marketing Group
 
In October I had the opportunity to spend a few days in Florida at Intacct Advantage, the annual conference for partners and their customers. I must say it’s pretty great to be in Orlando in the fall, even if it is for work (and very pleasant

5 Things About the ITA Spring Collaborative That Intrigued Me

5 Things About the ITA Spring Collaborative That Intrigued Me

By Cheryl Strege, The Partner Marketing Group
 
In mid-April I attended the Information Technology Alliance (ITA) Spring Collaborative in Houston, TX — an educational meeting of resellers, consultants, and technology leaders. After dodging Winter Storm Vero (12+ inches of snow at the Denver airport) only to get to Houston to experience 12+ inches

Use the “Bio Snippet Email” to Drive Traffic to Your Booth

Use the “Bio Snippet Email” to Drive Traffic to Your Booth

By Cheryl Strege, The Partner Marketing Group
 
As part of any event plan you should always consider how you are going to drive traffic to your booth. Perhaps your budget isn’t large enough for you to have the largest and most prominent booth, or you were too late selecting your booth and you’re stuck

The Sights of Microsoft Convergence 2013

The Sights of Microsoft Convergence 2013

By Cheryl Salazar, The Partner Marketing Group
 
Having returned from Microsoft Convergence in New Orleans and reflecting back on the experience, I want to share some of the visual experiences that ISVs and Microsoft created. While there are many sights to behold in New Orleans, especially for a first-timer, I’ll focus on those in

‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013

‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013

By Michelle Glennie, The Partner Marketing Group
 
Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft’s customer event, Convergence, whether you are exhibiting or just attending:

Business Cards – Do you have enough to take with you? Are they up to date? Do

Tradeshows in America. Not Dead.

Tradeshows in America. Not Dead.

By Cheryl Strege, The Partner Marketing Group
 
Over the last couple of years, it may have appeared that in-person events like tradeshows had died off due to the proliferation of information on the Internet and the struggling economy. Apparently that is NOT SO if you view the Events in America website!
I can’t say

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Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial