Channel Marketing Programs for Software Technology Companies

Strategic marketing solutions designed to help you and your channel partners collaborate, compete and grow together

You depend on your channel partners to sell and market your solutions. They depend on you to provide the programs, tools, training, and support to help them do it.

That’s where The Partner Marketing Group excels. We’re a channel enabler, solely dedicated to helping software technology companies succeed. Our personalized, flexible channel marketing programs are uniquely tailored to deliver what you and your partners need to boost performance.

Ready-to-Execute Programs and Campaigns

Give your partners the gift of targeted, integrated campaigns that are easy to manage and deliver. We’ll help them go to market faster and stronger than ever with campaigns that get results.

Consistent, Quality Content

Fuel your partner’s marketing engine with valuable content that drives conversions across multiple channels, including the web, email, social media and blogs.

On-site Partner Training

Inspire and teach partners how to sell, market and succeed with training customized to your goals and topics. Our industry marketing experts know how to engage your partners.

Educational Guides and Resources

Provide the guidance and resources your partners need to elevate sales and marketing with best practices, sales strategies, marketing playbooks, vertical roadmaps and more.

Learn what your channel partners really want from your marketing programs!

Channel Marketing Partner Plans Workflow

Why choose The Partner Marketing Group team as your channel marketing partner?

  •   Unmatched expertise in software technology products, services and channels
  •   Personalized marketing programs – both to and through your channel
  •   Experienced leadership team, each with over 20 years in the software/technology industry
  •   Outstanding creative team scalable to any size project
  •   Deep understanding of both sides of the channel to facilitate successful partnerships

Get in touch for a personal conversation about your channel marketing goals:

“With the help of The Partner Marketing Group, our Partners are learning how to optimize their resources and where to focus their marketing investment. As a company, it has also given us a deeper understanding of what our Partners need and how we can support them. I felt their knowledge of how partner channels operate was superior.”

Kevin Machayya
Senior Partner Program Manager
WEX Health

Customer Success Story WEX Health

Read the full WEX Health case study to see how we empower their Partners through personalized marketing assessments, virtual and on-site training programs, expert consultation and creative ideas.

Read Case Study


Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

Latest Posts
19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you