Channel Marketing Programs for Software Technology Companies
Strategic marketing solutions designed to help you and your channel partners collaborate, compete and grow together
You depend on your channel partners to sell and market your solutions. They depend on you to provide the programs, tools, training, and support to help them do it.
That’s where The Partner Marketing Group excels. We’re a channel enabler, solely dedicated to helping software technology companies succeed. Our personalized, flexible channel marketing programs are uniquely tailored to deliver what you and your partners need to boost performance.
Ready-to-Execute Programs and Campaigns
Give your partners the gift of targeted, integrated campaigns that are easy to manage and deliver. We’ll help them go to market faster and stronger than ever with campaigns that get results.
Consistent, Quality Content
Fuel your partner’s marketing engine with valuable content that drives conversions across multiple channels, including the web, email, social media and blogs.
On-site Partner Training
Inspire and teach partners how to sell, market and succeed with training customized to your goals and topics. Our industry marketing experts know how to engage your partners.
Educational Guides and Resources
Provide the guidance and resources your partners need to elevate sales and marketing with best practices, sales strategies, marketing playbooks, vertical roadmaps and more.
Why choose The Partner Marketing Group team as your channel marketing partner?
- Unmatched expertise in software technology products, services and channels
- Personalized marketing programs – both to and through your channel
- Experienced leadership team, each with over 20 years in the software/technology industry
- Outstanding creative team scalable to any size project
- Deep understanding of both sides of the channel to facilitate successful partnerships
“With the help of The Partner Marketing Group, our Partners are learning how to optimize their resources and where to focus their marketing investment. As a company, it has also given us a deeper understanding of what our Partners need and how we can support them. I felt their knowledge of how partner channels operate was superior.”
Senior Partner Program Manager
Read the full WEX Health case study to see how we empower their Partners through personalized marketing assessments, virtual and on-site training programs, expert consultation and creative ideas.