Be the Hero for Your Channel

Channel Marketing Programs for Software & Technology Companies

Strategic marketing solutions designed to help you and your channel partners collaborate, compete and grow together.

You depend on your channel partners to sell and market your solutions. They depend on you to provide the programs, tools, training, and support to help them do it.

That’s where The Partner Marketing Group excels. We’re a channel enabler, solely dedicated to helping software technology companies succeed. Our personalized, flexible channel marketing programs are uniquely tailored to deliver what you and your partners need to boost performance.

Programs & Campaigns

Give your partners the gift of ready-to-execute, targeted campaigns that are easy for them to manage and deliver.

Quality Content

Fuel your partner’s marketing engine with valuable content that drives conversions across multiple channels.

Partner Training

Inspire and teach partners how to sell, market, and succeed with training customized to your goals and topics.

Educational Resources

Provide the standardized guidance and resources your partners need to elevate sales and marketing performance.

Remember Your Free eBook

Channel Marketing eBook
Marketing Matters-The Partner Marketing Group

Why choose The Partner Marketing Group as your channel marketing partner?

  • RUnmatched expertise in software technology products, services and channels
  • RPersonalized marketing programs - both to and through your channel
  • RExperienced leadership team, each with over 20 years in the software/technology industry
  • ROutstanding creative team scalable to any size project or program
  • RDeep understanding of both sides of the channel to facilitate successful partnerships
  • ROur consultants excel at identifying new ways to engage your channel partners
technology marketing
Marketing Matters-The Partner Marketing Group
Download Channel Marketing: A Year of Training
Download technology marketing
Marketing Matters-The Partner Marketing Group

Learn how The Partner Marketing Group Helps WEX Health Empower Their Channel

One of the things I love so much about The Partner Marketing Group is the whole team has taken time to research and educate themselves on our industry and competitors. It’s what sets them apart from anyone else. Their expertise and commitment has helped establish us as subject matter experts in the industry.
Kevin Machayya

Senior Partner Program Manager, WEX Health

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READY TO BE A SUPERHERO?

PUT US TO WORK FOR YOUR CHANNEL

Our personalized, flexible channel marketing programs are uniquely tailored to deliver what you and your partners need to boost performance.

Download 2020 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

Download focused marketing benchmarks and insight just for the technology channel.

Marketing Matters-The Partner Marketing Group

Marketing Matters

Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.

Customer Success Stories

Read how we’ve helped software and technology companies like you grow and succeed.

eBooks, Articles & More

Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.

Our Blog

Join our experts for the hottest trends, topics, and news in technology marketing.

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