Cheryl Salazar, Partner, EVP Channel & Marketing Strategy

Fitness Addict, Busy Mom and African Safari Guide


For more than 30 years, Cheryl Salazar has been working for the local and global technology community. It’s no secret why people trust her to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!

Before joining The Partner Marketing Group, Cheryl led many important initiatives during her 12-year tenure with Microsoft in South Africa and the United States. She played key roles in developing and supporting numerous software applications including Microsoft Office, Windows for Workgroups, Direct Access, Great Plains and the Microsoft Dynamics ERP suite. She also managed lead generation for Microsoft Public Sector and has served as product manager for technology distributors, ISVs and systems integrators.

As Partner and EVP Channel & Marketing Strategy for The Partner Marketing Group, Cheryl brings clients broad expertise in marketing numerous technologies, as well as channel and business development. She’s not afraid to ask the tough questions and consistently delivers plans and programs that produce results. If you’re looking for an experienced channel consultant to help develop and optimize your go to market strategy, you want her on your team. It’s not often you find a hard-core “get it done” attitude wrapped up in such a sweet and caring person, but that’s Cheryl. She truly puts clients first and does what it takes to ensure success.

Cheryl earned her Bachelor of Education from the University of Witwatersrand, South Africa, which explains her love of learning, why she is so awesome at teaching others how to excel, and her superhuman ability to stay patient in the midst of chaos. This busy mom to two daughters is also an accredited Safari Guide (yes, really!) and somehow finds the energy to wake up at insane hours to work out. Just don’t take her chocolate and everything will be fine.

“I’ve never had such an opportunity to learn as I’ve had here. The people I get to work with every day are wonderfully unique. We’re a family who cares – about the business, our clients and each other. I love it.”

10 Fun Facts you didn’t know about Cheryl…

1. She speaks 3 languages – English, Afrikaans and Danish

2. Quote: “My coach said I ran like a girl. I said if he could run a little faster he could too.” Mia Hamm

3. Vacation: Do you need a favorite? It’s vacation! She does love to travel internationally to discover how other people live and work.

4. Drink: Water, coffee and the odd glass of wine

5. Candy: Dark chocolate

6. Food: Life is too short to eat bad food! I love Japanese or Mexican (only really good Mexican though)

7. Addictions: Chocolate, coffee (she has tried, and failed, at giving them up) and working out. She’s an ultrarunner, preferring trails at all times.

8. Bucket List:

  • Enjoy EVERY SINGLE DAY and have fun doing it
  • Proactively being more social and learning more about others
  • Live in France for a year and then drive around Europe with my husband for another 2-3 years in a beat up old car when I’m in my 60s
  • Drive or bike across North America (US & Canada)
  • Live in London with my kids while they’re still young and see all the sights

9. Favorite Charity: Cheryl favors local nonprofits – Pantry Packs; Clothes for Kids; Hopelink – I like to see them making a difference. Also her local Nordic ski team.

10. Weekend Fun: Helping my daughters with homework, baking while listening to Rosetta Casper’s cooking show on NPR, going for an early run on Sunday morning with friends and hanging out with my family.



Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial