Blog

LinkedIn Influencers & Channels

By Michelle Glennie, The Partner Marketing Group

In regular ‘social media fashion’, LinkedIn has recently made some updates to their site, changing the way businesses can use its social media platform for marketing purposes. We know here at The Partner Marketing Group that it can be hard to keep up with the continuous updates, so here is a spotlight of what to check out in your ‘new’ LinkedIn profile…

When you log into LinkedIn, you may have noticed that on the homepage, you see some recommended news for you to view. I don’t know about you, but I typically find a lot of interesting articles here, but was not sure how I could select more of what I wanted to read. LinkedIn now allows you to customize a news area just for you to see articles that you are interested in, which is controlled through who you list as your Influencers.

To select who you would like your Influencers to be, from the top bar, click on Interests, then Influencers. You will then be taken to a new page that shows you Influencer Posts. From this page, you can begin adding Influencers by clicking the blue + button in the upper right hand corner of the people listed. Now, to add another layer of complexity, they have where you can select Channels. So what is the difference between an Influencer and a Channel? An influencer would be a person like Bill Gates or Richard Branson, a channel on the other hand, will be topics like Marketing Strategies or Healthcare. By selecting Influencers and Channels to follow, you will be then getting articles that fit your role, interests and industries that you work in. Check out “Your News” and let the selecting begin!

For more marketing tips, visit www.ThePartnerMarketingGroup.com, or opt into our monthly newsletter by texting the letters TPMG to 22828.

Leave a Reply

Your email address will not be published. Required fields are marked *

Archives
Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I