Channel Marketing Programs for Software Technology Companies

Strategic marketing solutions designed to help you and your channel partners collaborate, compete and grow – together.

You depend on your channel partners to sell and market your solutions, and they depend on you to provide the tools, training and support to help them do it.

That’s where The Partner Marketing Group excels. We’re a channel enabler, solely dedicated to helping software technology companies succeed. Our personalized, flexible channel marketing programs are uniquely tailored to deliver what you and your partners need to boost performance.

Ready-to-Execute Programs and Campaigns

Give your partners the gift of targeted, integrated campaigns that are easy to manage and deliver. We’ll help them go to market faster and stronger than ever with campaigns that get results.

Consistent, Quality Content

Fuel your partner’s marketing engine with valuable content that drives conversions across multiple channels, including the web, email, social media and blogs.

On-site Partner Training

Inspire and teach partners how to sell, market and succeed with training customized to your goals and topics. Our industry marketing experts know how to engage your partners.

Educational Guides and Resources

Provide the guidance and resources your partners need to elevate sales and marketing with best practices, sales strategies, marketing playbooks, vertical roadmaps and more.

Learn what your channel partners really want from your marketing programs!

Channel Marketing Partner Plans Workflow

Why choose The Partner Marketing Group team as your channel marketing partner?

  •   Unmatched expertise in software technology products, services and channels
  •   Personalized marketing programs – both to and through your channel
  •   Experienced leadership team, each with over 20 years in the software/technology industry
  •   Outstanding creative team scalable to any size project
  •   Deep understanding of both sides of the channel to facilitate successful partnerships

Get in touch for a personal conversation about your channel marketing goals:

“With the help of The Partner Marketing Group, our Partners are learning how to optimize their resources and where to focus their marketing investment. As a company, it has also given us a deeper understanding of what our Partners need and how we can support them. I felt their knowledge of how partner channels operate was superior.”

Kevin Machayya
Senior Partner Program Manager
WEX Health

Customer Success Story WEX Health

Read the full WEX Health case study to see how we empower their Partners through personalized marketing assessments, virtual and on-site training programs, expert consultation and creative ideas.

Read Case Study


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The answer, my friends, is USE CASES!

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When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?