By Barbara Pfeiffer, The Partner Marketing Group
If you’re like most technology marketers, you probably go a bit “dark” when it comes to customer facing marketing this time of year, which makes this a GREAT time to do some housekeeping. Of course you’ll want to look at your whole marketing plan and your all-up results, but there are also some must do’s just for social media that will help you build a stronger online presence in 2015.
Pretty pictures matter
We’ve been hearing about the importance of images for the last year (or two) and that’s as good a place as any to start with your review. Unlike your website, your social properties are stand-alone, making them easier to tackle with a “refresh” and provide a great place for your creativity. Make sure you look at all your images including your banners or cover pages, thumbnails, icons and avatars.
Need some inspiration? Check out this great SlideShare from Hubspot for LinkedIn ideas (that you really can use across all your networks). Need help with image sizes? Download this cheat sheet with image dimensions for the most used social networks.
Fill in the blanks
This is also a perfect time to review your bios or profile details. Keep in mind:
Review your performance (and revisit your strategy if necessary)
Now is a great time to look back over the year and see how well your social media has been performing. Working on the assumption that most technology marketers reading this will not have rich reporting that ties social media back to sales, there’s still value in the basic metrics including how often you’re posting and your overall network growth, along with engagement statistics like comments and shares.
If you’re not posting regularly and you’re seeing limited growth, consider the following:
Look for new opportunities
If you weren’t able to stay on top of new trends in social media marketing, the end of the year can also be a good time to look back and see what’s new. Two new trends you’ll want to look at in more depth are:
Now would also be a good time to make sure you can stay current in 2015. Sign up for feeds and updates from the experts like Social Media Today and B2B Social Media.
One final note. Although we typically think LinkedIn, Facebook and Twitter when talking social media with our clients – social DOES include your blog. So everything that we outlined above applies there too.
With that, I’ll close with my favorite year end quote (with thanks to Oprah): Cheers to a new year and another chance for us to get it right!
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