Social Media

Social media marketing is evolving so quickly, it’s hard to know where to focus your efforts. We help partners like you take a practical social media approach that will deliver results.

Social Set-up and Consulting

The importance of having a social media presence as part of your marketing strategy is clear. It’s easy…you can set up your Twitter and LinkedIn accounts and be on your way. But without a plan, you can waste a lot of time without any results.

Let us help you make the best use of your time with social media. Working with partners over the years, we’ve learned the lessons and best practices that will help you avoid expensive mistakes. We are immersed in the marketing business to help you stay on top of new trends – the ones to adopt and the ones to avoid.

Contact us to learn more


(Formerly Butterfly Publisher)

All B2B marketers need it. We all struggle to build it. Content…

  • to fill your blog and generate search traffic
  • to build an educational newsletter your prospects will want to read
  • to keep people engaged through social media

Whether you’re a channel partner, ISV, or a software publisher, Content MX is the easiest, most affordable way to run an integrated content marketing program across blogs, email newsletters, and social media with an intuitive content marketing platform.

Group Blogs

Group blogs drive traffic, increase search rankings and generate leads. Keeping your own blog updated regularly requires a big investment of time. Taking consultants off their billable work to write blog posts is expensive. Group blogs have become a valuable tool for partners who work together to contribute their expertise to build quality content.

We manage two group blogs that make it easy for you to participate and give you additional benefits. From social media promotion to white paper offers, we help drive more traffic to the group blog sites through consistent management. is a group blog site open to all ERP software resellers.  According to UBM TechWeb research conducted in March 2012, 59% of respondents want competitive comparisons when evaluating ERP software. The product agnostic approach of provides an unbiased resource for prospects researching ERP software online and creates the following benefits for members:

  • More qualified traffic that will download the resources, such as whitepapers, on the site and then be passed on to blog members based on location.
  • Search engine optimization (SEO). Every time fresh content is published, Google and Bing pay attention.
  • Low cost with higher lead generation results. Leads from whitepaper downloads in your specific geography (we allow one product line represented per state) will be passed on to you.
  • Post up to two company whitepapers to build your lead flow.

The Distribution Software Blog is for ISVs and partners who specialize in serving distribution customers. With industry specific keyword optimization and downloads, the traffic on the Distribution Software Blog is much more qualified, resulting in more lead generation benefits for our members.

In addition to the increased SEO you’ll receive from the blog, we’ve added these lead generation features and continue to add value as the blog grows:

  • Quick Quote Tool. This is a quick and easy way for site visitors to find pricing on Microsoft Dynamics GP.
  • Nurture Track Information. You will receive valuable traffic activity notifications.
  • Whitepaper Downloads. Once site visitors download whitepapers on the site, you receive their contact information. Check out our latest member whitepaper, 12 Revolutionary Ideas That Fuel Distributor Profits, to see what you could be a part of.
Distribution Software Blog
Tom Rogers, Marketing Manager, Intellitec Solutions
Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Christopher Johnsen, Partner, BDO Canada
Throughout our 5 year relationship with The Partner Marketing Group, BDO Solutions has benefited from the knowledge, direction, Microsoft connections and information provided via the Virtual Director program. The dedicated and knowledgeable resources directed and assisted our internal marketing team to focus on quickly growing our Microsoft Dynamics practice. In particular via weekly calls, Cheryl Salazar ensured we stayed on plan, executed our marketing initiatives, embedded our blogging cadence, and helped us establish our online web and social presence to grow our Microsoft business throughout Canada.
Marleen De Winter, Director of Marketing, Integrity Data
We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Aimee Agnew, Marketing & Communications Manager, Arctic Information Technology, Inc.
I love working with The Partner Marketing Group team!! They are a dependable extension of my marketing department (of one) and are my go-to partner when I need help completing my to-do list. Whether they are assisting me with a marketing plan, writing customer case studies, or assisting with a Social Media campaign…. I am always impressed with their creativity and professionalism. It really allows me to hand over a project and know that it will be done right!
Nicole Vandenberg, Senior Product Marketing Manager, Microsoft
We love the creativity and visual impact that the Marketing Services Bureau (MSB) infographic has. In the infographic, The Partner Marketing Group has created a compelling message for partners on the benefits of the MSB in an appealing and attention getting way.
Pauline Zorz, General Manager, Sherwood Systems
For a partner with limited resources, the biggest advantage of this program is having a professional marketing resource who has years of experience working with Microsoft at a very reasonable price. Cheryl has been instrumental in so many areas, including a total rewrite of our website, getting special funding from Microsoft and keeping us focused and on track. The result has been consistent marketing programs all year long. Our success this past year can be contributed to our virtual marketing director from The Partner Marketing Group.
Roger Demers, Channel Development and Strategy, Sage Business Solutions
I highly recommend The Partner Marketing Group for any VAR who is looking to improve their sales pipeline. Whether it’s their Virtual Marketing Director program, their ability to execute on a full blown marketing plan, or to help with the execution of a marketing campaign, Cheryl Strege and her team have a vast knowledge of how to help partners improve their bottom line! I have personally had Cheryl Strege and her team help me execute marketing campaigns for our company and many VAR organizations. I am always satisfied with the results!
Barkley Busby, Vice President, 2B Solutions
If you’re looking for a professional case study, I highly recommend The Partner Marketing Group. They are great to work with and it’s such a smooth and easy process. All I did was give them my customer’s contact information, a little background on the project and they did the rest! Within a few days, I received a draft via email. Once I gave the approval, I had a case study ready to go live on my website!
Andy Link, President, jLAN Technologies
We’ve used various copywriters over the years and rarely were satisfied enough to use the same company twice. Each experience required us to spend countless hours educating the copyrighter on the nuances of our business only to receive our own words regurgitated back to us in a different order. The Partner Marketing Group spoke our language, knew our industry and delivered precise benefits oriented copy that was on point. We will definitely work with them again.
Mark Rockwell, President, Rockton Software
The folks at The Partner Marketing Group are spot-on with getting to the heart of marketing messaging, taking a ramble of my incoherent thoughts and creating magical sense of it all.
Christy Sparks, Marketing Manager, Blue Horseshoe
We choose to work with The Partner Marketing Group because of their breadth of knowledge and expertise within the channel. They understand the dynamic environment and provide guidance to my team as we search to capitalize on the many opportunities to market our company. They are in the trenches with us and consistently challenge us to showcase our value in the market within every aspect of our strategy. We have experienced a great return on our investment and are partnered with them to jointly continue these successful efforts.
Michael Burnham, President, Panatrack
We have been working The Partner Marketing Group for the last few months. We have used them to help us craft various brochures for special events. Recently, we asked them to help us create a set of case studies that highlight various customer successes. In each case we have been very happy with the finished results. As we continue to get busier and busier, it has been great being able to pass these projects to a group that really understands the space and the market. We are comfortable handing them our marketing projects and intend to take advantage of their other skills as well.
Rose Francavilla, Marketing Manager, BDO Canada
The Virtual Director program is a great option for us to have dedicated resources for our Microsoft Dynamics Solutions practice. Working with Cheryl Salazar is like working with my own marketing team. Our weekly calls, her product knowledge, key contacts and dedication allow us to rely on each other’s strengths to get the job done. The creative ideas, strategic thinking, and execution that is provided is invaluable to me and the firm to keep us on the right track and moving forward at all times.
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