Written by: Michelle Etherton, The Partner Marketing Group
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through posts looking at the pretty pictures. Only if one catches your eye do you bother to read any text at all.
If you’re a marketer like me, you dream of the day every social media platform requires the same image sizes! Yeah, that probably will never happen so for now we’re all left trying to figure out how to make sure our awesome visuals don’t get weirdly cropped or scaled to a pixelated hot mess. On every…single…platform. What a pain. Is there a support group for this? There should be. For now, just bookmark this blog!
We’ve listed the most popular social image sizes below AND we made a handy printable 2019 social image size guide you can download right now so you’ll always look great on every social platform. Keep it at your desk so you don’t waste any more time trying to find the right sizes when you need them. This baby is hanging in my office right now.
Note: All sizes are in pixels, unless otherwise noted.
LinkedIn tops the list of B2B social networking platforms. It’s a great place for finding good, quality leads, engaging and educating prospects and driving traffic to your website. While some of the other sites we’ll mention will definitely help drive traffic, LinkedIn is the typically the most effective platform for marketing to B2B professionals. LinkedIn can also be an excellent opportunity to showcase your company’s culture and personality via videos, blogs, and photos.
- Company Logo Image: 400 x 400 (minimum of 200 x 200, max of 10 MB)
- Company Cover Photo: 1536 x 768 (minimum of 1192 x 220, max of 4 MB)
- Company Banner Photo (below the logo): 640 x 220 (max of 2 MB)
- Shared Photo: 1200 x 1200 for desktop, 1200 x 628 for mobile
- Shared Link Preview Photo: 1200 x 628
Facebook is a social media giant and, with that, it has a lot of different subcategories of images to consider. It’s important to decide ahead of time which image you’re using where (and why). For example, your Facebook cover photo is much bigger than most other images you can share on the site – but it’s only accessible via your page, so this would be a good place for more descriptive brand imaging, information, etc.
- Profile Photo: 180 x 180 (displays at 170 x 170 on desktop)
- Cover Photo: 820 x 312 (minimum of 400 x 150 – anything else will be stretched to fit)
- Shared Photo: 1200 x 630
- Shared Link Preview Photo: 1200 x 628
- Event Photo: 1920 x 1080
Facebook is arguably the most complicated of social media photo sharing due to the sheer number and variations in the different types of displays, but it is worth the effort since it is also one of the best places to reach B2B prospects.
At this point, almost every company is on Twitter, right? It’s an excellent platform to let your hair down a little and have conversations with your prospects, customers and partners. Twitter is also where others are talking to you and about you. For B2B clients, you can use hashtags, relevant trending topics, and links to drive traffic to your website or other social media platforms. It’s also a great place for prospects to ask questions and get a feel for your company’s personality.
- Profile Photo: 400 x 400 (displays at 200 x 200)
- Because it displays so much smaller on the timeline and the “Who to Follow” pages, be sure to keep this one very simple – usually just a condensed photo of your logo will do or even better, create a recognizable icon for your brand.
- Header Photo: 1500 x 1500
- In-Stream Photo: 440 x 220 (can include up to 4 images per tweet)
- These images do not always appear in full while in-stream, but they can be expanded so should remain high resolution if possible.
While Instagram may not seem important to many B2B companies, it’s a great place for technology and visual/experience-based companies to target buyers—especially if you want to target a younger audience. With short videos, stories, and an emphasis on visual marketing, you might be surprised who finds you via Instagram!
- Profile Photo: 110 x 110
- Shared Photo/Video: 1080 x 1080 (appear as a thumbnail on your profile at 161 x 161)
- Shared Stories: 1080 x 1920 (minimum 600 x 1067, max of 4 GB)
Instagram will size down almost everything you post, but it’s important to stick to the above dimensions to ensure high resolution and quality. It’s a great place for you to showcase the personality behind your brand – whether it’s short employee-introduction videos, customer testimonies, or a quick showcase of your products, if it’s eye-catching and dynamic, your prospects are sure to pay attention.
People LOVE videos! And YouTube is THE place to showcase and organize ALL your videos. It’s a great place to connect with your fan base, with over 1 billion unique users each month. Whether it’s an instructional “how to,” a client testimony, a webinar, a competitor comparison video, or creative videos – YouTube gives you a platform to show what your company does best, instead of just saying it.
- Channel Profile Photo: 800 x 800 (displays at 98 x 98)
- Channel Cover Photo: 2560 x 1440
- Display Sizes:
- Tablet: 1855 x 423
- Mobile: 1546 x 423
- TV: 2560 x 1440
- Desktop: 2560 x 423
- Display Sizes:
- Video Uploads: 1280 x 720 (minimum for HD) with a 16:9 aspect ratio
While Pinterest might be at the bottom of your B2B social media marketing list, it can be a helpful tool for grabbing attention and directing traffic, or sharing infographics. Just think, if your competitors aren’t using Pinterest at all—shouldn’t you be? Keep in mind bold images are critical to grab attention on Pinterest, then you can link them to your blogs, articles, landing pages.
- Profile Photo: 165 x 165 (or, if it is synced to your Facebook, it will automatically pull that image)
- Appears at 32 x 32 everywhere but the home page
- Maximum 10 MB
- Pin Photo Sizes: 236 pixels (height is scaled)
- Expanded pins have a minimum width of 600, with scaled height
- Recommended ratio of 2:3-1:3.5
- Board Cover Image: 222 x 150 (large thumbnail) or 55 x 55 (small thumbnail)
Of course, this list is not exhaustive of all the social networks you can use to promote your business. We hope this guide makes it easier for you to know how to size your images to look the best for your socia posts and audience. Creating clean and concise images, and being familiar with each social site before you post, will help you stay on brand and deliver captivating content.
Not sure how to promote your brand on any of these sites? Need creative, compelling images and posts? Lacking quality content to help drive awareness and traffic? Let us help! Contact us today for expert advice on social media marketing and social media campaigns.