Tag: B2B Marketing

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from

Why B2B Marketing Isn’t Working

Why B2B Marketing Isn’t Working

By Michelle Etherton, The Partner Marketing Group
 
Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The

Rockin’ the World of B2B Content Marketing

Rockin’ the World of B2B Content Marketing

By Michelle Etherton, The Partner Marketing Group
Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want to differentiate your company and improve customer engagement, B2B content marketing is

Is a satisfied customer good enough?

Is a satisfied customer good enough?

By Barbara Pfeiffer, The Partner Marketing Group
 
Look up the definition of “satisfied” in most dictionaries and you’ll likely find something along the lines of “to fulfill desires, expectations, needs, or demands.” So that must mean a satisfied customer is a good thing, right? Well, yes. IF your goal is to meet expectations.

Keep Your Happy Customers Happy…AND Vocal!

Keep Your Happy Customers Happy…AND Vocal!

By Barbara Pfeiffer, The Partner Marketing Group
 
What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty of information (and tools) to engage your customers online. The focus tends to be around social media and what, in the past,

An Open Letter to All Marketers from ME – Your Prospect

An Open Letter to All Marketers from ME – Your Prospect

By Cheryl Strege, The Partner Marketing Group
 
It’s all about ME
Not so Despicable ME
Dear B2B Technology Marketer:
Hi there! I’m your prospect. I’m guessing you may not know a lot about me because when I went to your website I found an awful lot of content about YOU and almost

Pinterest Becoming of Interest for B2B Marketers

Pinterest Becoming of Interest for B2B Marketers

By Cheryl Salazar, The Partner Marketing Group
 
Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing

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19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial