In a world where everyone constantly consumes digital content, digital marketers have the steep challenge of standing out in a crowded online space. What if the way to do so is as simple as the saying, “What’s old is new again”? If you’re like most technology...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
If you’re feeling overwhelmed trying to market your product or business in an oversaturated industry, you’re not alone. Trying to stand out amongst a crowd of competitors marketing to large, often over-generalized demographics is not an easy feat. For example, if...
By Cheryl Strege, The Partner Marketing Group Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below. Of...
Marketing and Sales Alignment By Cheryl Strege, The Partner Marketing Group As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we...
By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
By Barbara Pfeiffer, The Partner Marketing Group Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results...
By Cheryl Strege, The Partner Marketing Group In doing the research for my recent presentation—The Marketing Strategies, Tactics, and Tools That Will Help You Convert Leads—at Intacct’s strategic partner meeting, I was surprised by the numbers I found relative to lead...
Asking for the Referral By Cheryl Strege, The Partner Marketing Group Are You Fearless When Asking for a Referral? For most people, the answer to that question is a resounding “No.” Although a referral should be the natural outcome of a job well done for a client, it...
Activities to Keep Your Marketing Pipeline Running By Cheryl Salazar, The Partner Marketing Group Every year around this time I freak out a little. Once Thanksgiving hits it’s on to Christmas and the year is over. There is so much to get done before then – inviting...
The 2014 Technology Marketing Survey By Michelle Etherton, The Partner Marketing Group If you’re in the business of marketing ERP and/or CRM solutions, it can be a challenging job. So much has changed in the last few years, such as… The economy – growing, declining,...
Website Marketing We have no control over who visits our website or where they are clicking. What we do have control over as marketers is our website marketing, and what our visitors see and experience. With that said, it is more important than ever to think about how...
In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
Increase Your ROI Are you looking for ways to increase the ROI of your case studies? Well, most technology marketers I talk to cringe when I ask how many case studies they have. Companies with hundreds of happy clients may have only a few of them down on paper. For...