Lead Generation

7 Top Technology Marketing Trends for 2018

7 Top Technology Marketing Trends for 2018

If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends for you and your competitors.
The Partner Marketing Group

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The Beatles Sighted at the 2018 Sage Intacct Business Building Conference

The Beatles Sighted at the 2018 Sage Intacct Business Building Conference

It’s that time again! I’m not referring to the first day of spring or the stormy weather. Did you know 2017 was the 50th anniversary of the Beatles’ ‘Sgt. Pepper’s Lonely Hearts Club Band’ album? And in celebration of that landmark release (no, I am not admitting I’m old enough to remember it), it seemed

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The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And

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3 Easy Steps to Download LinkedIn Contacts (and what NOT to do with them)

3 Easy Steps to Download LinkedIn Contacts (and what NOT to do with them)

At first I thought everyone except me knew how to download LinkedIn connections anytime they wanted. But, after checking with a few people, I realized that most have never really thought about how to obtain a list of their connections. Or why they might want to.
Let me show you how easy it is:

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5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

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Can Marketing Ever Please Sales?

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

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Demystifying Social Selling: What it is and how to get started

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

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What’s Fueling Lead Generation Right Now?

What’s Fueling Lead Generation Right Now?

“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world

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Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing big launch events and delivering partner education—classroom style.
Along

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15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!

Latest Posts
26 Apr 2018

What is GDPR and How Will It Impact U.S. Businesses?

Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to protect your business? We’ve listed a lot of great

Latest Posts
18 Apr 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because

Latest Posts
10 Apr 2018

7 Top Technology Marketing Trends for 2018

If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends for you and your competitors.
The Partner Marketing Group