Lead Generation

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

Can Marketing Ever Please Sales?

Can Marketing Ever Please Sales?

By Cheryl Strege, The Partner Marketing Group
 
As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own

What’s Fueling Lead Generation Right Now?

What’s Fueling Lead Generation Right Now?

By Barbara Pfeiffer, The Partner Marketing Group
 
“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your

Thinking of Buying an Email List?

Thinking of Buying an Email List?

By Barbara Pfeiffer, The Partner Marketing Group
 
Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results (most purchased lists simply don’t perform that well).
Is building a list

Has lead conversion taken a backseat to lead generation?

Has lead conversion taken a backseat to lead generation?

By Cheryl Strege, The Partner Marketing Group
In doing the research for my recent presentation—The Marketing Strategies, Tactics, and Tools That Will Help You Convert Leads—at Intacct’s strategic partner meeting, I was surprised by the numbers I found relative to lead conversion.
According to the report by Hubspot, The State of Inbound 2016, 74% rank

Are You Fearless When Asking for a Referral?

Are You Fearless When Asking for a Referral?

By Cheryl Strege, The Partner Marketing Group
 
For most people, the answer to that question is a resounding “No.” Although a referral should be the natural outcome of a job well done for a client, it never seems as simple or as easy as that.
We all LOVE referrals because…

The prospect

3 activities to keep your marketing pipeline running as 2015 comes to a close

3 activities to keep your marketing pipeline running as 2015 comes to a close

By Cheryl Salazar, The Partner Marketing Group
 
Every year around this time I freak out a little. Once Thanksgiving hits it’s on to Christmas and the year is over. There is so much to get done before then – inviting family, decide who is hosting what, Christmas shopping to be done, and what

The Top 5 Tactics Every ERP/CRM Marketer Uses for Lead Generation

The Top 5 Tactics Every ERP/CRM Marketer Uses for Lead Generation

By Michelle Etherton, The Partner Marketing Group
If you’re in the business of marketing ERP and/or CRM solutions, it can be a challenging job. So much has changed in the last few years, such as…

The economy – growing, declining, somewhere in-between?
The technology – on-premise or in the cloud?
The product –

Your website is YOUR asset, you are in control

Your website is YOUR asset, you are in control

We have no control over who visits our website, what those visitors are reading or where they are clicking. It’s more important than ever to think about how you pitch to a multitude of anonymous visitors.
When visiting the websites of resellers I have noticed how many of them are carrying multiple ERP or CRM

Is a Microsite a Valuable Tool?

Is a Microsite a Valuable Tool?

In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as a vertical leader.
Websites are valuable sales and

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19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial